Creativity usually makes a business outstanding at the business market. It helps companies gain competitive advantages over others. New media fosters creativity in many ways. First of all, people are able to do their business in new ways. The development of social networking sites, e-commercials and role playing games are good example of new business.
According to the article "Twitter Serves Up Ideas From Its Users", "consumers often come up with ideas for products, and companies wait on the sidelines to see if they have mass appeal". The Internet is just like a huge database. People can easily exchange their opinions and thoughts. As a result, companies easier to gather those information that come from customers with diversified cultural background. In my opinion, those information usually inspire new ideas. As the article mentioned, some features of Twitter came from their users.
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